• Use variations, like idioms, clichés, commonly accepted terminology, and grammatical options like superlative/comparative degrees, present/past/future tenses, singular/plural, verbs etc.
• Use the permutation concept to come up with a variety of phrases. Let’s say your keyphrase is ‘vegetarian recipes’. You can come up with synonyms and related words for both the words like ‘meatless’, ‘no-meat’, ‘kosher’, ‘vegan’, etc. for vegetarian and ‘food’, ‘cuisine’, ‘delicacies’, ‘products’ and so on for recipes. Also look at alternative items people may be looking for, so to continue the ‘vegetarian recipes’ example, you may also include ‘how to cook vegetarian curry’ etc. Then you can come up with various keywords by combining all of these words. See the keyword combing tool for more information on this.
• Eliminate irrelevant keywords by adding a minus sign to these keywords.
• Pay attention to opportunities with common spelling mistakes. Also consider grammatical errors.
• Use various adjectives to describe your product.
• Consider the geographical location of your target customers and include local words and common spellings that are used indigenously.
• Include hyphens, combination of two or more words, abbreviations and acronyms.
• If and when necessary, use jargon words and buzzwords.
• You can also use domain names as your keywords. Sometimes people do type those into the search box. Some people have even used their competitor’s domain name as keywords. This means that when someone searches for your competitor’s website, your ad will come up. Be careful as this may leave you open to trademark disputes or legal action.
• Use brand names, model numbers and/or serial numbers of products, however be careful that you do not get in trouble for violating trademarks. (Eg: Google’s procedure when told that you are violating trademarks of a particular company is that they will eliminate those keywords from your campaign.)

How to find misspellings of words

Misspellings of keywords are a great way to get traffic for 5 cents when other people are paying 50 cents or more for the correct spelling of the keyword. Unfortunately search engines like Google are now matching misspellings of keywords so this technique is not as effective as it used to be, but it can still have some benefits.

There are a few ways that you can find misspellings:

1. Use the misspelling search on Wordtracker.
2. A great way to find misspellings of words is to search for words that are associated with the keyword that you want to search for. You need Wordtracker to do this, because the Overture keyword tool matches misspellings. Let’s say you are trying to find misspellings of the keyword "satellite". You can search on wordtracker for the word Satellite and you see that one of the listings is "satellite tv". So you can then search for "tv" on Wordtracker and see what comes up. "Satellite tv" is there, but a bit further down the list you will see "satelite tv" and then a bit further down "satalite tv". So there are two other ways that people misspell the word satellite.
3. Another way you do search for misspellings is to cheat and find a website which has a list of misspellings. Search for "satellite satelite satalite" on a search engine. You will get some pages which have listings of misspellings of the word satellite. All the research is done for you. Easy!