1. Maximize the number of variations of keywords (for example, plurals etc)

Often people miss out on affordable advertising strategies because they blindly follow the way that people most commonly search for things. You need to be creative in order to cut down your advertising costs. Let’s say you want to ‘sell cars’ over the internet. The keyword ‘sell cars’ or ‘car sale’ might be very expensive. Think of other variations like ‘car trade’, ‘auto trade’, ‘automobile dealer’, ‘cheap cars’, etc.

2. Use unusual combination of words

Do not ignore some words because they appear unusual. People type the most unusual or unexpected things in the search engine. Bring in your profits by tapping in these resources. Use words like ‘cars deals’, ‘cheaper autos’, etc. These keywords are probably not going to be expensive. They may be around 5 cents, and that way you get to control your budget and get favorable clicks.

3. Use long keyword phrases

Use long keyword phrases like ‘cheap used automobile dealer’ and different combinations of these words instead of the obvious keyword and phrases.

4. Spend a LOT of time on keyword research (You should really be thinking about spending 6-8 hours MINIMUM on keyword research).

Do not underestimate the keyword research task. It is going to take a lot of time and effort if you want to optimize your ads. Remember that there are probably a lot of people selling the same products that you are selling and a lot of advertisers in the market placing ads for those products. You cannot expect to spend one hour on researching your keywords and assume that you have exhausted all your resources. Do a lot of brainstorming and consult a lot of resources like dictionaries, thesaurus, online keyword suggestion tools, experts, etc. and come up with a comprehensive collection of keywords and phrases for your product. You are certainly going to chance upon a few keywords and phrases which will only cost you 5 cents whilst everyone else is paying 50 cents, $1 or more.

Spend the time on this, and you can easily generate traffic which will translate into big profits!

5. Use product names, and competitors names

This is a sneaky but effective way to get cheap clicks. If you do this, it really is at your own risk though (we don’t suggest this because you might be violating trademarks, but some people we know have made a lot of money doing this

6. Using Google AdWords in foreign countries

The United States is a big market, but do not ignore other markets as well. The Internet has brought all the countries closer and hence a common local business market has also gone global. Consider publishing ads in other countries. For example, let’s say that not a lot of people in France have registered on Ebay. Consider putting an ad for Ebay in French and displaying it in France. Competition will be less so there are more opportunities for success.

7. Use misspellings of words

Do take into consideration misspellings of words. Sometimes people type in incorrect words like ‘car sevices’ or ‘car lubericant’ and so on. There are tools available to research these keywords. These keywords are not going to be extremely high in demand and hence you will probably be able to get them for 5 cents.

8. Bid for 5 or 6 cents even though you are number 26 on the list

It is strange the way that search engines like Google work, and sometimes its difficult to explain. If you are bidding only 5 cents there might be 25 people bidding higher amounts above you. This might lead you to think that you would not get any impressions for your ads, but this is not always the case. Sometimes you can still get impressions for your ads, so it worth making a 5 cent bid anyway.

9. Use website names as your keywords

Yes people do type website URL’s into search engines. You can ensure that your ad comes up when they are searching for that URL. This is an easy way to get visitors for 5 cents, because there are unlikely to be many people bidding against you.

10. Use two word phrases combined with no space in-between the two words.

You would not think that people search for things without a space in-between the words, but for some strange reason they do. For example, you can bid for healthinsurance without any space between the two words.

11. Use single words with brackets around them

Let’s take the example of digital cameras. A certain percentage of people who are searching on the net will type in just the word: digital. Most of these people are actually searching for digital cameras. If you use the keyword [digital] in square brackets then you will get people who are interested in digital cameras and you will have little competition from other people bidding for that word.